International Marketing - bebs.org
hamburger-icon

MBA Degrees

rigth arrow

Master's Degrees

rigth arrow

Postgraduate Degrees

rigth arrow

Executive Certificate

View all courses
Programs image

Business Administration

This program trains students in the most critical aspects of business management. Understand and refine your understanding of the tools needed in business creation and management through financial concepts, marketing and operations.

1x
Accreditation

  • Barcelona Executive Business School

Online

On Campus

Point icon

Language

English or Spanish

English

Point icon

Duration

6 Months

6 month

Point icon

Credits

30 ECTS

30 ECTS

More Info
Programs image

Business Management & Innovation

Acquire the skills and tools necessary to innovate and establish your own businesses with direct, practical, and effective training. Work with real-world cases, participate in company visits, and apply your newfound knowledge in practice.

1x
Accreditation

  • Barcelona Executive Business School

Online

On Campus

Point icon

Language

English or Spanish

English

Point icon

Duration

6 Months

6 Month

Point icon

Credits

30 ECTS

30 ECTS

More Info
Programs image

e-Supply Chain & International Maritime Logistics

A focus on the managerial, technical and strategic aspects of the supply chain. Acquire the knowledge to address relevant issues in the industrial sector and devise modern solutions for the logistics and supply chain sector.

1x
Accreditation

  • Barcelona Executive Business School

Online

On Campus

Point icon

Language

English

English

Point icon

Duration

6 Months

6 Month

Point icon

Credits

30 ECTS

30 ECTS

More Info
Programs image

Project Management

Project managers are highly sought-after professionals, as they organize and steer ideas towards business success. This postgraduate program has an excellent teaching staff made up of renowned project managers.

1x
Accreditation

  • Barcelona Executive Business School

Online

On Campus

Point icon

Language

English or Spanish

English

Point icon

Duration

6 Months

6 Month

Point icon

Credits

30 ECTS

30 ECTS

More Info
Programs image

Leadership and Talent Management

Human resources are usually one of the most complex areas for companies to manage. The postgraduate in Leadership and Talent Management trains students in the skills of managing people and resources related to human capital.

1x
Accreditation

  • Barcelona Executive Business School

Online

On Campus

Point icon

Language

English or Spanish

English

Point icon

Duration

6 Months

6 Month

Point icon

Credits

30 ECTS

30 ECTS

More Info
Programs image

Tourism and Hospitality Management

We prepare leaders and managers in the tourism and hospitality sector with the most relevant management training in just 6 months. This program targets key professionals; 1 out of every 10 jobs worldwide directly or indirectly relates to the sector.

1x
Accreditation

  • Barcelona Executive Business School

Online

On Campus

Point icon

Language

English or Spanish

English

Point icon

Duration

6 Months

6 Month

Point icon

Credits

30 ECTS

30 ECTS

More Info
Programs image

Operations Management, Logistics & Digital Supply Chain

Build the strategic and analytical skills to improve operational performance across production, logistics and digital supply chains. This master prepares you to optimize processes, solve complex challenges and lead efficient, resilient and sustainable global operations.

2x
Accreditation

  • Barcelona Executive Business School

  • Universidad Católica de Ávila

Online

On Campus

Point icon

Language

English

Point icon

Duration

12 Months

Point icon

Credits

60 ECTS

ECTS

More Info
Programs image

Strategic HR and Change Management

This master’s program will equip you to become a professional specializing in leading change initiatives aimed at boosting productivity and employee satisfaction within your organization. You will learn the latest practices and HR-specific analytics.

2x
Accreditation

  • Barcelona Executive Business School

  • Blackwell Global University

Online

On Campus

Point icon

Language

English

Point icon

Duration

12 Months

Point icon

Credits

60 ECTS

ECTS

More Info
Programs image

Leadership and Talent Management

Human Resources (HR) plays a strategic role in every business. This MBA from BEBS empowers you to advance in your professional career and emerge as a leader in human resources by equipping you with the essential skills.

3x
Accreditation

  • Barcelona Executive Business School

  • Universidad Católica de Murcia

  • Blackwell Global University

Online

On Campus

Point icon

Language

English or Spanish

English

Point icon

Duration

12 Months

10 Months

Point icon

Credits

60 ECTS

60 ECTS

More Info
Programs image

International Tourism and Hospitality Management

The MBA in International Tourism and Hospitality Management at BEBS offers a forward-thinking approach that goes beyond traditional programs. Students not only gain insights into tourism and hospitality management but also delve into business management from a more innovative and multidisciplinary perspective.

3x
Accreditation

  • Barcelona Executive Business School

  • Universidad Católica de Murcia

  • Blackwell Global University

Online

On Campus

Point icon

Language

English

English

Point icon

Duration

12 Months

10 Months

Point icon

Credits

60 ECTS

60 ECTS

More Info
Programs image

International Project Management

Develop the strategic, technical and leadership skills to deliver complex international projects. Combining business administration with project planning, risk management and team leadership, the MBA prepares graduates and professionals for roles such as Project Manager or Program Manager.

3x
Accreditation

  • Barcelona Executive Business School

  • Universidad Católica de Murcia

  • Blackwell Global University

Online

On Campus

Point icon

Language

English or Spanish

English

Point icon

Duration

12 Months

10 Months

Point icon

Credits

60 ECTS

60 ECTS

More Info
Programs image

Supply Chain and International Maritime Logistics

This MBA is dual-accredited and provides practical, up-to-date training in a field that has evolved significantly over the past decade. There’s a demand for professionals who can effectively manage the opportunities presented by emerging technologies.

3x
Accreditation

  • Barcelona Executive Business School

  • Universidad Católica de Ávila

  • Blackwell Global University

Online

On Campus

Point icon

Language

English

English

Point icon

Duration

12 Months

10 Months

Point icon

Credits

60 ECTS

60 ECTS

More Info
Programs image

International Business Management & Innovation

Get to understand today’s global business, with a focus on managing business innovation. Gain the skills and tools to innovate and create, at your current position or in your own business.

3x
Accreditation

  • Barcelona Executive Business School

  • Universidad Católica de Ávila

  • Blackwell Global University

Online

On Campus

Point icon

Language

English or Spanish

English

Point icon

Duration

12 Months

10 Months

Point icon

Credits

60 ECTS

60 ECTS

More Info

One Step to Get Started

Complete your details to continue to secure payment.

program image
Executive Certificate

International Marketing

credits icon 3 ECTS
duration icon 1 Month
Course Fee €370
* One-time payment at enrollment * Include full access to the course and Learning materials

Description

The "International Marketing" course explores the principles, strategies, and challenges associated with marketing products and services in a global context. It examines how organizations adapt their marketing efforts to effectively reach and engage diverse markets across different countries and cultures.

Program Format

Online

On Campus

  • Modality
  • Language
  • Start Date
  • Online
  • English
  • 1 Feb. 2027

Content

  • 01/

    ​​Marketing Essentials 

  • 02/

    ​Customer Behavior And Segmentation 

  • 03/

    ​Inbound Marketing Fundamentals 

  • 04/

    ​Branding And International Communication. Planning A Marketing Campaign Strategy 

  • 05/

    ​Artificial Intelligence Marketing

  • 06/

    Metaverse Immersive Marketing

  • 07/

    ​Case Study​

  • 08/

  • 09/

  • 10/

  • 11/

  • 12/

  • 13/

Skills & Competence
Development

  • - Effective intercultural communication

  • - Adaptation of the marketing mix (4Ps) to global markets

  • - Design of international market entry strategies

  • - Global brand management

  • - Analysis of the international macroeconomic and political environment

  • - Segmentation, targeting, and positioning (STP) in international environments

  • - Adaptability and continuous learning

  • - Ethics and social responsibilit

  • - Critical analysis and problem-solving

  • - Use of digital tools in international marketing

  • student inspirations

Upon completing the course, students receive a certificate issued by BEBS confirming successful completion

Meet your professor

Donna Lee Rosen

Working in the leisure, travel & tourism industry
Professor Image
quote icons

Shaping global leaders is not just teaching; it’s opening doors to a world waiting to be transformed.

Lidia Briquets

Program Manager at EPIC
Professor Image
quote icons

Global marketing begins with understanding people and turning connections into growth.

FAQs BEBS Executive Certificates

  • How is the course delivered?

    plus icon

    The course is delivered online through the learning platform. It includes a Material Book, discussion forums, live streaming sessions with an expert lecturer and session presentations. If you cannot attend a live session, you can watch the recording later. You will also complete a Case Study and submit a short video presenting your work, as well as take a final multiple-choice exam.

    After you enrol, we will send you an email with a video explaining the course methodology step by step.

  • Do I need any previous experience to enrol?

    plus icon

    No previous experience or formal qualification is required to enrol. However, relevant experience or prior knowledge may help you get more out of the course. These certificates can also provide a focused learning pathway for people looking to build knowledge in a new area or considering a career transition.

  • How will I receive my certificate?

    plus icon

    Once you have successfully completed and passed the course, BEBS will issue your digital certificate. It will be sent to you the following day.

  • What are the payment, cancellation and refund conditions?

    plus icon

    The full course fee is paid at enrolment by debit or credit card. Instalment plans are not available for courses priced below €500.
    Where consumer protection law applies, you may withdraw from your enrolment within 14 calendar days. If the course has not started and you have not accessed any digital course content, you may be entitled to a full refund. If you expressly request that the course starts during this period and then withdraw, a proportional charge may apply where permitted by law. After the 14-day period, BEBS does not offer refunds for student cancellations, except where applicable law requires otherwise.

  • Why isn’t a dedicated student advisor assigned to this course?

    plus icon

    Because this is a short, practical course, it is designed to be completed directly through the online learning platform. Students can access the learning materials and complete the course activities there. For this reason, a dedicated student advisor is not assigned.