This program trains students in the most critical aspects of business management. Understand and refine your understanding of the tools needed in business creation and management through financial concepts, marketing and operations.
1x
Accreditation
Barcelona Executive Business School
Online
On Campus
Language
English or Spanish
Duration
6 Months
Credits
30 ETCS
ETCS
Acquire the skills and tools necessary to innovate and establish your own businesses with direct, practical, and effective training. Work with real-world cases, participate in company visits, and apply your newfound knowledge in practice.
1x
Accreditation
Barcelona Executive Business School
Online
On Campus
Language
English or Spanish
Duration
6 Months
Credits
30 ETCS
ETCS
A focus on the managerial, technical and strategic aspects of the supply chain. Acquire the knowledge to address relevant issues in the industrial sector and devise modern solutions for the logistics and supply chain sector.
1x
Accreditation
Barcelona Executive Business School
Online
On Campus
Language
English
Duration
6 Months
Credits
30 ETCS
ETCS
Project managers are highly sought-after professionals, as they organize and steer ideas towards business success. This postgraduate program has an excellent teaching staff made up of renowned project managers.
1x
Accreditation
Barcelona Executive Business School
Online
On Campus
Language
English or Spanish
Duration
6 Months
Credits
30 ETCS
ETCS
Human resources are usually one of the most complex areas for companies to manage. The postgraduate in Leadership and Talent Management trains students in the skills of managing people and resources related to human capital.
1x
Accreditation
Barcelona Executive Business School
Online
On Campus
Language
English or Spanish
Duration
6 Months
Credits
30 ETCS
ETCS
We prepare leaders and managers in the tourism and hospitality sector with the most relevant management training in just 6 months. This program targets key professionals; 1 out of every 10 jobs worldwide directly or indirectly relates to the sector.
1x
Accreditation
Barcelona Executive Business School
Online
On Campus
Language
English or Spanish
Duration
6 Months
Credits
30 ETCS
ETCS
This master’s program teaches you the skills to analyze an organization’s operational performance in terms of production, distribution and international logistics. It provides you with the necessary tools and techniques to become an effective manager.
1x
Accreditation
Barcelona Executive Business School
Online
On Campus
Language
English or Spanish
Duration
12 Months
Credits
60 ETCS
ETCS
This master’s program will equip you to become a professional specializing in leading change initiatives aimed at boosting productivity and employee satisfaction within your organization. You will learn the latest practices and HR-specific analytics.
2x
Accreditation
Barcelona Executive Business School
Blackwell Global University
Online
On Campus
Language
English
Duration
12 Months
Credits
60 ETCS
ETCS
Take the next step in your professional journey in tourism. Learn cutting edge skills in technology and creative marketing from industry experts. Learn the tools to lead, innovate, and excel in the dynamic tourism industry.
2x
Accreditation
Barcelona Executive Business School
Universidad Católica de Murcia
Online
On Campus
Language
English
Duration
12 Months
Credits
60 ETCS
ETCS
Human Resources (HR) plays a strategic role in every business. This MBA from BEBS empowers you to advance in your professional career and emerge as a leader in human resources by equipping you with the essential skills.
3x
Accreditation
Barcelona Executive Business School
Universidad Católica de Murcia
Blackwell Global University
Online
On Campus
Language
English or Spanish
English
Duration
12 Months
10 Months
Credits
60 ETCS
60 ETCS
The MBA in International Tourism and Hospitality Management from BEBS stands out for its disruptive approach compared to similar programs. Students not only gain insights into tourism and hospitality management but also delve into business management from a more innovative and multidisciplinary perspective.
3x
Accreditation
Barcelona Executive Business School
Universidad Católica de Murcia
Blackwell Global University
Online
On Campus
Language
English or Spanish
English
Duration
12 Months
10 Months
Credits
60 ETCS
60 ETCS
Gain the skills to effectively execute international projects, transforming ideas into tangible outcomes with the MBA in International Project Management from BEBS. Project management is essential for achieving measurable results and plays a critical role in business operations.
3x
Accreditation
Barcelona Executive Business School
Universidad Católica de Murcia
Blackwell Global University
Online
On Campus
Language
English or Spanish
English
Duration
12 Months
10 Months
Credits
60 ETCS
60 ETCS
This MBA is dual accredited. Gain practical and up-to-date training in a field that has changed significantly over the last decade with the MBA in Supply Chain and International Maritime Logistics from BEBS. There’s a demand for professionals who can effectively manage the opportunities presented by emerging technologies
3x
Accreditation
Barcelona Executive Business School
Universidad Católica de Ávila
Blackwell Global University
Online
On Campus
Language
English or Spanish
English
Duration
12 Months
10 Months
Credits
60 ETCS
60 ETCS
Get to understand today’s global business, with a focus on managing business innovation. Gain the skills and tools to innovate and create, at your current position or in your own business.
3x
Accreditation
Barcelona Executive Business School
Universidad Católica de Ávila
Blackwell Global University
Online
On Campus
Language
English or Spanish
English
Duration
12 Months
10 Months
Credits
60 ETCS
60 ETCS
Take the next step in your professional journey in tourism. Learn cutting edge skills in technology and creative marketing from industry experts. Learn the tools to lead, innovate, and excel in the dynamic tourism industry.
Our programs have been designed for professionals looking to go beyond the conventional. Through a practical, global approach focused on strategic leadership, you will have at your fingertips the tools you need to excel in an increasingly competitive business environment.
Tourism is evolving, with digital innovation driving annual growth of 4.3%. This growth is set to surpass €2 trillion globally, and Spain a global leader in tourism and innovation is at the forefront of this transformation, with Barcelona consistently ranked among the top 5 cities for innovation and the top 4 for tourism.
Our Official Online Master's Degree in Innovation and Tourism Marketing equips you with cutting edge skills and strategies to excel in this dynamic industry. Learn directly from industry experts, gain a global perspective, and prepare for a thriving international career all while studying from anywhere.
BEBS is an organization supported by the Spanish Government, and our partner university, Universidad Católica de Murcia (UCAM) is ranked among Spain’s top 25 by Forbes and other international rankings. This MBA offers dual accreditation, granting you a degree from BEBS and an Official Master’s from UCAM, enabling you to advance your professional career or pursue a PhD.
Choose the option that best suits your needs
Online
On Campus
Modality
Language 
Duration 
Credits 
Start Date
Tuition FeeWe employ a practical and deeply innovative educational approach. Under the guidance of experienced professors, you will engage with real-world case studies, actively putting theory into practice.
Your final project may involve developing a business plan or analyzing a successful case study. The projects are overseen and guided by seasoned professionals in the field. Some of our students have transitioned into thriving entrepreneurs, thanks to the implementation of their final master’s projects.
We strongly encourage our students to take advantage of the master’s project to push their limits, using it as a platform for enterpeneurial exploration.
This program has dual accreditation, one given by BEBS and the other by UCAM .
Master in Innovation & Tourism Marketing
Barcelona Executive Business School
Official Master’s Degree in Innovation & Tourism Marketing
Universidad Católica de Murcia
Successfully develop your own business in the tourism sector
Start or resume a career in the private sector, holding positions of responsibility in departments of general management, innovation, human resources, marketing or communication
Develop your career in the public sector e.g. in the planning and management of smart destinations
Advise public and private companies on the innovation, marketing and implementation of new technologies in the development of tourism projects
Program Professors
Clara Prat
People & Culture Manager / Executive & psychology Coach
Mira Abi Safi
Entrepreneur & Digital Business Consultant
Donna Lee Rosen
Working in the leisure, travel & tourism industry
Doris Miculan Bradley
Professor, Program Coordinator, Doctoral Candidate,
Enric Bayó
Innovation Management | Strategy | Change and Transformation |
To apply for the Master's in Innovation and Tourism Marketing, visit our application page, fill out the necessary forms, and submit the required documents. Once we receive your application, we will review it and inform you about the next steps.
This Master's focuses on practical innovation and the latest marketing trends in the tourism industry, giving you a competitive edge in the job market. You’ll gain hands-on experience with real-world cases and have the opportunity to connect with industry leaders. Our program is designed to provide a comprehensive and specialized education that sets you apart from other marketing programs.
This program is ideal for students who are passionate about the tourism industry and are looking to integrate innovation and marketing strategies to drive business growth. Whether you're an aspiring entrepreneur or a professional seeking to upgrade your skills, this Master's will provide the knowledge and tools needed to succeed in the evolving tourism sector.
Virtual campus
Virtual campus