Jordi Vilanova: “We Have to Continuously Reinvent and Redesign Our Companies and Supply Chains”

We had the opportunity to interview Professor Jordi Vilanova Sanfeliu, coordinator of the MBA in International e-Supply Chain Management at BEBS, about the role of new technologies in logistics and supply chain innovation. In a globalized and constantly evolving market, companies must adapt their supply chains continuously to remain competitive. Professor Vilanova shares insights on innovation in supply chain management, the challenges of resistance to change, and the importance of continuous learning in professional development.

Innovation in the Supply Chain: Opportunity and Obligation

According to Professor Vilanova, adopting new technologies in supply chain management is both an opportunity and a necessity. For companies competing globally, digital transformation in logistics is no longer optional—it’s essential to maintain competitiveness. Local businesses may have more flexibility, but the benefits of supply chain innovation are clear for all.

“It’s a good obligation because it can only give us benefits,” says Professor Vilanova.

Continuous Adaptation: Staying Competitive in a Changing Market

Professor Vilanova emphasizes the need to continuously reinvent and redesign supply chains. Companies must stay alert to market changes, technological advancements, and evolving customer expectations. Adapting tools, procedures, and strategies is key to maintaining a competitive edge in logistics and global supply chains.

Overcoming Resistance to Change in Supply Chains

Change is rarely easy. Even when processes are producing expected results, there is often resistance to change. Professor Vilanova highlights the importance of proper evaluation before implementing changes and maintaining a culture of continuous improvement.

“Resistance to change is natural, but it should never stop us from improving our supply chains.”

Continuous Learning Across Ages

Learning in the supply chain sector is lifelong. While digital natives may adapt faster to innovative logistics technologies, professionals of all ages benefit from continuous professional development. Adaptability, cultural awareness, and openness to new methodologies in supply chain management are crucial skills for today’s professionals.

Who Promotes Change in Companies?

Change can come from both external and internal drivers:

• External drivers: market forces, competitor strategies, and technological breakthroughs.
• Internal drivers: leadership, proactive teams, and forward-thinking management.

Professor Vilanova stresses that anticipation in logistics is critical. Companies that implement changes first often gain a significant competitive advantage.

The Value of Multigenerational and Diverse Teams

Mixing employees of different ages, cultures, and backgrounds enhances innovation and knowledge sharing. Diverse teams encourage creativity and allow everyone to learn continuously, whether in higher education programs or professional environments.

Immersive Technologies and Remote Learning in Supply Chain Education

The rise of immersive technologies, online learning, and remote work tools has transformed how students and professionals interact. Professor Vilanova notes that remote collaboration allows global talent to connect, while digital platforms in logistics education enhance learning experiences and prepare students for a technologically advanced workplace.

“Thanks to technology, we can now do things that were previously impossible. Remote working and immersive tools open new opportunities worldwide.”